SEQIRUS

Brand Film and Video Asset Library

CLIENT: Seqirus (A CSL Company)

AUDIENCE: 5000 staff in 30 countries

BRIEF: Create a film that clearly articulates the new brand positioning.

DEEPER CONNECTION: We scripted a rousing rallying cry that celebrated the heroic mission at the core of the company - the WHY that inspires staff to devote themselves to their roles every day. We wanted to evoke the sense of threat and danger without slipping into histrionics because the audience is very rational. We traveled around the world for three weeks capturing staff in their professional and personal lives. We wanted to present the film as a 'day in the life’ of the company and the people in their communities that they strive to protect, as well as following the production process that their core product (influenza vaccine) goes through.

DELIVERABLES:

• 2.5 minute brand film

• Client was so delighted with the film that it was repurposed for an external audience

• there was an abundance of extraordinary footage that wasn’t able to be crammed into the edit, so we created edits to be uploaded into their Visual Asset Library

CLIENT FEEDBACK: “Wow, Simon. Just wow. Thank you.”