Client: Ronald McDonald House Charities
Strategy: RMHC have a tutoring program to help students catch up with their missing education once they're recovering from serious illness. They also have a program visiting schools to educate teachers about the impact of serious illness on the students ability to learn and catch up. This film was one of five films used to connect teachers to the experiences of their seriously ill students.
CLIENT: ARV - one of Australia's leading Aged Care providers
AUDIENCE: children of senior citizens who are searching online for an aged care solution for their parent
STRATEGY: we wanted to tell the ARV story through the eyes of its residents and staff. We wanted the audience to connect to real members of the ARV community and to overcome many of their fears about aged care by showing how the care was nourishing the mind, body and spirit of the residents
Rowdy McLean is one of Australia's leading conference speakers. To support his push into the enormous US market he tasked us with creating a profile film that showcased his talents and gave conference organisers an experience of deep connection to the person they would be hiring. We needed to position him as the down-to-earth guy who can make a real difference at the top-end-of-town.
For each person who commits suicide it is estimated that 20 more make an attempt. This film tells the story of five such people.
It brings to life the findings of a research report created by SANE Australia and University of New England and is intended to educate people about the factors that help and hinder recovery.
CLIENT: Chartered Accountants Australia & New Zealand
AUDIENCE: attendees at the CA's premier annual conference
STRATEGY: the film was to be played between the Welcome and the first Keynote address of the conference. Our brief was to introduce the themes of the conference and to make the audience sit up and pay attention. The film was unique for us in that it created with 100% stock footage, which we sourced from new online providers such as Dissolve and Pond5
CLIENT: Genea - a global leader in IVF and fertility
AUDIENCE: people searching online for a fertility clinic and Doctor
STORY: We created two types of film. 'Doctor Profiles' connected the audience to the doctors on a personal level. The films established both the credibility of doctors as well as their personalities and patient care philosophies. 'Pathology' films explained the science and process behind many of the common fertility problems and treatments that the audience would be researching.
CLIENT: Chartered Accountants Australia & NZ
AUDIENCE: University students studying commerce, finance, business or accounting
STRATEGY: Employment Evening is the client's flagship careers event for attracting the next generation of Chartered Accountants. The brief was to cut through and speak to the audience on their level. We decided on a Hunger Games treatment that tapped into the audience's concerns about the amount of competition for graduate positions.
This series of films aims to inspire more indigenous students to choose accounting as a profession by celebrating aspirational Indigenous role models who either work in accounting, or benefit from their expertise.
CLIENT: CITY OF SYDNEY, TELSTRA, IMAGINATION
AUDIENCE: People attending NYE celebrations in Sydney
STORY: Our films were part of the app that gave people a greater connection and sense of ownership over the experience, by taking them behind-the-scenes of two of most loved NYE rituals – ‘The Bridge Effect’ and ‘Lighting of the Bridge’.
DELIVERABLES: 2 x Behind-the-scenes films: 2 x NYE Creative Ambassador announcements: 1 x EPK filmed on NYE and delivered to media by 9am New Years Day: 1 x Internal Overview Film
PROJECT: Facebook Campaign
COMMUNITY: Existing and potential small business customers
STORY: All services agency Imagination created a Facebook campaign which celebrated Australia’s best small businesses to try and influence the online and offline conversations about the bank. We captured micro-docs with each of the State Finalists, which were hosted on FB and were viewed by the public as part of the voting process. The stories needed to celebrate the extraordinary dedication of the small biz owners, as well as the source of their inspiration and the dreams to which they aspire.
DELIVERABLES: We scripted, filmed and edited the following work: 1 x Promo Film: 5 x Finalist Films: 1 x Prize Film: 1 x Internal Overview Film
PROJECT: What Can You Do?
AUDIENCE: The people of Papua New Guinea
STORY: The Bid was enormously popular when it first launched, but after three years public support was waning and there was a conversation that the money would be better spent on youth development. This film sought to inspire and re-engage the people of PNG in the bid process. We used the metaphor of a game to suggest that the Bid was in it’s half-time and that we needed the entire team (nation) to get onboard and contribute everything they could to achieve success. The Bid team had in fact been investing many resources into youth development so we were able to truthfully weave in the story of young people succeeding alongside the professional players they aspired to become.
DELIVERABLES: 1 x Promo Film to be screen on PNG television, cinema and online
PROJECT: 50 Years In Australia
AUDIENCE: DB Schenker invited 500 VIP guests to celebrate their 50 years in Australia at a gala dinner. This video was screened at the event and then used for internal team building and promotion on the company website
STRATEGY: We wanted to reposition the company, not just as a freight and logistics company, but as a vital contributor to the Australian community. We used interviews with significant members fo the DB Schenker community intercut with historical archival footage that position the company’s history as inextricably linked to that of the nation.