Client: Ronald McDonald House Charities
Strategy: RMHC have a tutoring program to help students catch up with their missing education once they're recovering from serious illness. They also have a program visiting schools to educate teachers about the impact of serious illness on the students ability to learn and catch up. This film was one of five films used to connect teachers to the experiences of their seriously ill students.
"Everyone LOVED it. What a masterpiece you guys have put together. People are so excited... There is no getting rid of us now!!"
"It’s absolutely stunning!! I can appreciate the incredible work you must have put in"
Client: CSL (formerly the Commonwealth Serum Laboratories)
Audience: CSL Staff in 30 countries who watched the films at centenary celebration events.
Brief: Make the milestone of CSL's centenary relevant and meaningful our staff and stakeholders. Make staff from other countries who became CSL employees through mergers and acquisitions feel as though the CSL Story belongs to them.
Approach: We sifted through hundreds of hours of archival footage and traveled to all corners of the planet to capture interviews with key personnel. We collaborated closely with Bounce Books who had crafted a book with the same purpose.
Deliverables: 1 x 75-minute documentary, 1 x 9-minute film
"The boss is really happy with the video, so well done. You guys have been great!!!"
CLIENT: ARV - one of Australia's leading Aged Care providers
AUDIENCE: children of senior citizens who are searching online for an aged care solution for their parent
BRIEF: Promote the values of the organisation.
DELIVERABLES: 15 x 2-5 minute films
Client: FINSIA (Financial Services Institute of Australasia)
Audience: Business, Finance or Commerce students
Brief: Create a film for online distribution that articulates the aspiration at the core of FINSIA’s Student Memberships such that it drives increased acquisitions.
Deliverables: 1 x 2-minute film
"Your video was very well received and in fact a few delegates asked if they could have access to a copy. It was a great way to open the conference"
CLIENT: Chartered Accountants Australia & New Zealand
AUDIENCE: attendees at the CA's premier annual conference
STRATEGY: the film was to be played between the Welcome and the first Keynote address of the conference. Our brief was to introduce the themes of the conference and to make the audience sit up and pay attention. The film was unique for us in that it created with 100% stock footage, which we sourced from new online providers such as Dissolve and Pond5.
CLIENT: Genea - a global leader in IVF and fertility
AUDIENCE: people searching online for a fertility clinic and Doctor
STORY: We created three types of film. 'Language Films' introduced the organisation to speakers of Arabic, Hindi and Mandarin and directed them to their next point of contact. 'Doctor Profiles' connected the audience to the doctors on a personal level. The films established both the credibility of doctors as well as their personalities and patient care philosophies. 'Pathology' films explained the science and process behind many of the common fertility problems and treatments that the audience would be researching. These 'Pathology' films are powerful drivers of SEO as they deliver quality 'searchable' content.
"it went down like a homesick mole!! Very well received. There was an applaud after the applaud :) Thanks again!!"
CLIENT: Australian Brandenburg Orchestra (ABO) & Accenture
AUDIENCE: attendees at launch of the new ABO website
BRIEF: Accenture built the new website and digital presence for the ABO. They wanted a film that captured the alignment of creative energies between the organisations. The film was to be screened at the launch event and shared with ABO fans through their social channels
CLIENT: Chartered Accountants Australia & NZ
AUDIENCE: University students studying commerce, finance, business or accounting
STRATEGY: 'Employment Evening' is the client's flagship careers event for attracting the next generation of Chartered Accountants. The brief was to cut through and speak to the audience on their level. We decided on a Hunger Games treatment that tapped into the audience's concerns about the amount of competition for graduate positions.
PROJECT: Facebook Campaign
COMMUNITY: Existing and potential small business customers
STORY: All services agency Imagination created a Facebook campaign which celebrated Australia’s best small businesses to try and influence the online and offline conversations about the bank. We captured micro-docs with each of the State Finalists, which were hosted on FB and were viewed by the public as part of the voting process. The stories needed to celebrate the extraordinary dedication of the small biz owners, as well as the source of their inspiration and the dreams to which they aspire.
DELIVERABLES: We scripted, filmed and edited the following work: 1 x Promo Film: 5 x Finalist Films: 1 x Prize Film: 1 x Internal Overview Film
CLIENT: Catherine Sullivan Centre
BRIEF: Create emotional connection between the Catherine Sullivan Centre and potential financial donors at their annual fundraising dinner.
DELIVERABLES: 1 x 5-minute film