PROJECT: Awareness campaign & Website films
COMMUNITY: SANE Australia’s mission is to help all Australians affected by mental illness to lead a better life.
CHANGE: The SANE website is a very valuable source of information and referral for people with mental illness, and family, friends or work mates concerned about someone with mental illness. The films needed to humanize the website and to explain SANE’s services in a vivid and warm delivery.
STORY: To fit within a very tight budget we created a style of shooting that enabled us to capture 8 films in just 5 days. We used a range of ambassadors to share their lived experiences across multiple topics.
To make the stories more visually engaging and to represent some of the more nebulous concepts we also used actors performing scripted scenes.
DELIVERABLES: 1 x Awareness Film: 5 x Service Films: 1 x Fundraising Film: 1 x CEO Manifesto Film