GRAND BANKS
Brand Film
CLIENT: Grand Banks
AUDIENCE: Potential owners of Grand Banks motor yachts
BRIEF: Create a film that showcases Grand Banks’ new 85-foot flagship to emotionally engage potential owners and create a halo of aspiration across the entire brand.
DEEPER CONNECTION: We used our bespoke story process to lead the strategy and development of the creative concept. Grand Banks’ CEO and Head Designer Mark Richardson is a celebrity in the world of ocean racing. Potential owners want to get close to him and he is a key salesman for these boats that have a value of $8 million. Our film sought to take the audience into his world.
COLLABORATORS: Big Advantage and Louis C Brandt (DOP)
DELIVERABLES: One 4-minute film