aRV

Stories to promote culture

CLIENT: ARV (Anglican Retirement Villages)

AUDIENCE: Staff; residents of villages; potential residents and their families.

BRIEF: Create a series of films that promote the organisation’s care philosophy - Rhythm of Life.

APPROACH: We captured success stories around each of the key initiatives within the village network. We profiled either a resident or staff member who most fully embodied, and was able to express, the philosophy.

DELIVERABLES:

• 6 x 2-4 minute films

RESULTS: the client was so delighted with the films that the series was extended from one film to six.