WHITE LADY

Culture-building film

CLIENT: White Lady Funerals / Sujet

AUDIENCE: New employees

BRIEF: Create a film that can be shown to new staff to help them understand the essence of the brand and what it takes to embody the company’s values.

APPROACH: Working closely with Sujet, we found an existing staff member whose story and way of being was a true reflection of the brand. We did an audio-only interview to allow us to go deeper and more emotional. We created the structure of the story using audio files and then carefully scripted the visuals. The result is one of our favourite films.

DELIVERABLES: 1 x 4-minute film

CLIENT FEEDBACK: “Wow the emotion is really lovely, great job Simon."