INNOVATION CAMPUS

 
 

Brand Film and Video Asset Library

CLIENT: UOW’s Innovation Campus

AUDIENCE: Potential commercial tenants, local government

BRIEF: Create a film to promote the campus and attract greater investment from commercial tenants and government.

APPROACH: We chose to use real, existing tenants as the spokespeople for the Campus. Through deep diving interviews we strived to access heartfelt insights about what drives these innovative people. This gives the audience of potential tenants an inspiring exposure to the community they are being invited into. We wanted the audience to feel ‘gotten’, as though the managers of the Campus genuinely understood their aspirations.

DELIVERABLES:

  • 2 minute brand film

  • The raw footage became an incredibly valuable asset across the entire university, with the imagery repurposed for many projects

  • Website video banners

  • Credits - opening & closing for content marketing video series

 
 

The Innovation Series - we repurposed the brand film footage into opening and closing credits for a Zoom-interview series which was created as content marketing.

Highlights of drone footage - we created these edits for easy use by other teams within the university.