CBA Centenary

Centenary Films

CLIENT: CBA (Agency - Imagination)

AUDIENCE: 50,000 staff. Government stakeholders.

BRIEF: We were hired to caputre a broad array of content around the bank’s centenary celebrations.

DELIVERABLES:

• 7 x 90-second Centenary Quest videos translating the exhibition into an gamified online experience

• 1 x 4-minute film, stories with CEOs and former Chairmen

• 1 x 3-minute Gala Dinner highlights film

• 1 x 3-mnute behind the scenes on Centenary TVC

• 5 x 5-10 minute Retired Officer dinner interviews

• 5 x 2 minute Staff Giving Back films

CLIENT FEEDBACK: “Brilliant!”