CHARTERED ACCOUNTANTS

Promotional film

CLIENT: Chartered Accountants - Australia & NZ

AUDIENCE: Students

BRIEF: Create a film that promotes the annual employment evening, is highly sharable, and shows that the organisation understands the experience of students.

APPROACH: To jump out and grab the attention of the audience we conceived a quirky, adrenaline filled concept that required the client to take a risk and be less conservative than usual. It’s epic, dramatic, funny with a twist that shows the audience that the client has empathy for their experience. Attending the event is positioned as a way to alleviate this stress and anxiety.

DELIVERABLES: 1 x 82-second film

CLIENT FEEDBACK: “Wow! Wow! Wow!"