Documentary & Web-TV series
PURPOSE: Find 9/12 is the quest to rediscover the extraordinary experience of compassion and generosity that united the world in the wake of the 9/11 attacks. The project was designed to help people find healing and freedom from their experiences of 9/11 and current conflicts such as the Mosque near Ground Zero debate.
COMMUNITY: people still angry or grieving over 9/11. People committed to peace and unity.
BRIEF: build a web-TV series (a content campaign) that ignites conversation and debate, and inspires the audience to actively seek out their own peace and freedom.
STORY: To lead our search we enlisted the NYPD’s Singing Cop, Daniel Rodriguez. He bravely guides us through his personal search for freedom. He takes us back to Ground Zero and shines a light into the shadows he’s ignored for 9 years.
DELIVERY: Website, YouTube, Facebook, Twitter, email.