"LOVE. LOVE. LOVE IT!" - client praise
This film was created to promote bystander CPR and the annual 'Restart A Heart Day'. The strategy was to demonstrate the simplicity of the process, whilst using emotional engagement and inspiration to overcome the fear that surrounds it.
We are experts in helping organisations leverage their significant milestones to fulfil on business objectives and communications strategies.
Through emotive storytelling we make heritage relevant to the present and provide management with a platform to promote their vision for the future.
Our Milestone Stories are a chance to affirm values, celebrate organisational culture, and deepen relationships with staff, customers and other stakeholders.
CSL - 100 Years
In 2016 we were engaged to create a 10-minute film and 78-minute film that were screened to CSL’s 16,000 staff across 30 countries. The 78-minute film was also screened in Australia’s Parliament House in Canberra.
Inspired Adventures - 10 Years
To promote their 10th anniversary Inspired Adventures wanted to capture the soul of the organisation, the spirit of the experience and the passion of its customers. So they sent us up a mountain.
Westbourne Grammar - 150 Years
We created two films that created a sense of inclusive ownership for the celebrations across the entire school community.
CBA - 100 Years
Working alongside experiential agency Imagination, we produced a range of content to promote CBA’s centenary to their 50,000 staff through the bank’s intranet, an exhibition and social channels.
We created a film was a VIP Gala Dinner to celebrate DB Schenker’s 50 Years in Australia, where it received a standing ovation. The film then found a home on the company’s website as well as being used in sales presentations and staff inductions.
This film is to be used during new staff inductions. The brief was to capture the essence of a White Lady and communicate the organisation's culture through a deeply personal story.
"The boss is really happy with the video, so well done. You guys have been great!!!"
CLIENT: ARV - one of Australia's leading Aged Care providers
AUDIENCE: children of senior citizens who are searching online for an aged care solution for their parent
BRIEF: Promote the values of the organisation.
DELIVERABLES: 15 x 2-5 minute films
"Congratulations! They are fantastic. I love them, they have a great feel to them."
Client: University of Wollongong
Audience: SMEs in the Illawarra and Shoalhaven
Brief: Tell the story of SMEs who have experienced success through the university's Advantage SME program. Show the difference that academic researchers can make to real-world businesses.
3 x 90-second case study films
1 x 2-minute compilation film
"Everyone LOVED it. What a masterpiece you guys have put together. People are so excited... There is no getting rid of us now!!"
Client: CSL (formerly the Commonwealth Serum Laboratories)
Audience: CSL Staff in 30 countries who watched the films at centenary celebration events.
Brief: Make the milestone of CSL's centenary relevant and meaningful our staff and stakeholders. Make staff from other countries who became CSL employees through mergers and acquisitions feel as though the CSL Story belongs to them.
Approach: We sifted through hundreds of hours of archival footage and traveled to all corners of the planet to capture interviews with key personnel. We collaborated closely with Bounce Books who had crafted a book with the same purpose.
Deliverables: 1 x 78-minute documentary, 1 x 9-minute film
To promote their 10 years of operation Inspired Adventures wanted to capture the soul of the organisation, the spirit of the experience and the passion of its customers. So they sent us up a mountain.
We created a longer film to be sent out via EDM and a shorter film for social media.
They also drew extra value from the project by adapting the film to promote future iterations of Unicef's Climb For Kids adventure.
Client: Westbourne Grammar
Audience: Members of the school community
Brief: Create a film that builds an emotional connection around the 150th anniversary milestone.
Deliverables: 1 x 60-sec
Client Feedback: "We loved it!!!"
Client: FINSIA (Financial Services Institute of Australasia)
Audience: Business, Finance or Commerce students
Brief: Create a film for online distribution that articulates the aspiration at the core of FINSIA’s Student Memberships such that it drives increased acquisitions.
1 x 2-minute film
5 x 30-second films
Client: Ronald McDonald House Charities
Strategy: RMHC have a tutoring program to help students catch up with their missing education once they're recovering from serious illness. They also have a program visiting schools to educate teachers about the impact of serious illness on the students ability to learn and catch up. These films were from a series of five used to connect teachers to the experiences of their seriously ill students.
"it went down like a homesick mole!! Very well received. There was an applaud after the applaud :) Thanks again!!"
CLIENT: Australian Brandenburg Orchestra (ABO) & Accenture
AUDIENCE: attendees at launch of the new ABO website
BRIEF: Accenture built the new website and digital presence for the ABO. They wanted a film that captured the alignment of creative energies between the organisations. The film was to be screened at the launch event and shared with ABO fans through their social channels
CLIENT: Chartered Accountants Australia & NZ
AUDIENCE: University students studying commerce, finance, business or accounting
STRATEGY: 'Employment Evening' is the client's flagship careers event for attracting the next generation of Chartered Accountants. The brief was to cut through and speak to the audience on their level. We decided on a Hunger Games treatment that tapped into the audience's concerns about the amount of competition for graduate positions.
Audience: Staff, Government stakeholders
Brief: Tell the story of the organisation's 100 years in a way that unites CSL's 16,000 staff across 30 nations, deepening the culture and aligning them with the mission. Help key government stakeholders to understand CSL's contribution to the nation.
CLIENT: Genea - a global leader in IVF and fertility
AUDIENCE: people searching online for a fertility clinic and Doctor
STORY: We created three types of film. 'Language Films' introduced the organisation to speakers of Arabic, Hindi and Mandarin and directed them to their next point of contact. 'Doctor Profiles' connected the audience to the doctors on a personal level. The films established both the credibility of doctors as well as their personalities and patient care philosophies. 'Pathology' films explained the science and process behind many of the common fertility problems and treatments that the audience would be researching. These 'Pathology' films are powerful drivers of SEO as they deliver quality 'searchable' content.
"Your video was very well received and in fact a few delegates asked if they could have access to a copy. It was a great way to open the conference"
CLIENT: Chartered Accountants Australia & New Zealand
AUDIENCE: attendees at the CA's premier annual conference
STRATEGY: the film was to be played between the Welcome and the first Keynote address of the conference. Our brief was to introduce the themes of the conference and to make the audience sit up and pay attention. The film was unique for us in that it created with 100% stock footage, which we sourced from new online providers such as Dissolve and Pond5.
BRIEF: Capture the stories of finance industry professionals to educate and inspire Finsia members about a broad array of career paths.
DELIVERABLES: 30 x 4-5 minute films
CLIENT: Catherine Sullivan Centre
BRIEF: Create emotional connection between the Catherine Sullivan Centre and potential financial donors at their annual fundraising dinner.
1 x 60-second film for FB
1 x 5-minute film for website
This film was created for a VIP Gala Dinner to celebrate DB Schenker’s 50 Years in Australia, where it received a standing ovation. The film then found a home on the company’s website as well as being used in sales presentations and staff inductions.
We were commissioned to create a broad array of content across the bank's centenary celebrations.
CLIENT: Chartered Accountants Australia & New Zealand
PROJECT: Mission Exceptional
BRIEF: Capture the drama and excitement of the Mission Exceptional event to promote the event to students online.
1 x Overview Film
1 x Dress for Success Tips Film
PROJECT: Facebook Campaign
COMMUNITY: Existing and potential small business customers
STORY: All services agency Imagination created a Facebook campaign which celebrated Australia’s best small businesses to try and influence the online and offline conversations about the bank. We captured micro-docs with each of the State Finalists, which were hosted on FB and were viewed by the public as part of the voting process. The stories needed to celebrate the extraordinary dedication of the small biz owners, as well as the source of their inspiration and the dreams to which they aspire.
DELIVERABLES: We scripted, filmed and edited the following work: 1 x Promo Film: 5 x Finalist Films: 1 x Prize Film: 1 x Internal Overview Film