CLIENT: STEPHEN SILLER TUNNEL 2 TOWERS FOUNDATION
PROJECT: Mobile Museum Concert Video Projections
CHANGE: The aim of this concert was to give the audience a deep experience of remembrance, catharsis and healing from the events of 9/11.
STORY: The Foundation created a mobile museum dedicated to 9/11 that travels all around America. It is contained within an 18-wheller truck and trailer, and when arriving in a new location the trailer unfolds allowing people to walk through the Museum. In the evenings it morphs again to become a stage for the concert with the capability for powerful video projections. We had been working with the star of the concert, Daniel Rodriguez, on a documentary about 9/11 and partnered with him to create a powerful story structure for the entire concert. This included song selection and track listing. We also scripted the talking points to introduce and connect songs. We edited footage and photos from the documentary to the music tracks that Daniel sings along to, and created a looping animated logo for the Foundation. The final element was short documentary exerts that were crafted around core themes such as guilt, forgiveness, and community. These clips were staggered throughout the concert, taking the audience on a profound journey.
DELIVERABLES: We created: 1 x concert narrative; 4 x documentary exerts; 10 x song imagery; 1 x animated logo.