CLIENT: FUTURE THREADS
PROJECT: Shiftkickers Conference
COMMUNITY: Future Threads is a collective of thought leaders who host an annual conference.
CHANGE: They wanted to shift the conference from a ‘nice idea’ to a ‘must be there’ experience for their existing networks of clients and contacts.
STORY: We needed to include all 8 thought leaders in the promo so we decided to craft a scripted promo with the hook of “kicking shift”. To save costs we needed to be able to shoot all 8 in one shoot day which meant one location and minimal overlay footage. We created additional value for the collective by capturing additional 15-minute interviews that went into more detail about their presentation content. They were then able to use this content to further promote their personal brands.
DELIVERABLES: 2 x 2-min Promo Films: 8 x 15-min interviews