PROJECT: Staff Anthem Film
BRIEF: Create a ‘rallying cry’ that unites the company’s 2000 staff around the company’s new brand identity.
APPROACH: We traveled across the planet to capture the faces and places of the business. We tapped into history and the higher calling that underpins their work.
DELIVERABLES: 1 x 2.5 minute film
FEEDBACK: “Huge love for the video all around. Awesome work”. “One of our Ambassadors during training yesterday said she nearly cried watching it. Many of them used the word pride when they were asked how they felt after watching.”