CLIENT: REDED - Raw Energy Dance Education
PROJECT: National Curriculum Dance DVD
COMMUNITY: Primary school teachers and students
CHANGE: Dance was becoming mandatory under the National Curriculum. This project needed to allay the fears of teachers and empower them to confidently teach dance themselves or use the DVD to lead their classes
STORY: Our first task was to convince teachers to invest in the DVD. We did this by creating a demo disc that included samples of the dance, a warm-up routine, and a micro-doc that established REDed’s credibility within the education sector. We then produced a disc that taught the entire National Curriculum.