CLIENT: Independent Digital Media
PROJECT: 'If Guys Were Girls'
COMMUNITY: Members of 'the beauty trade' in Australia and the sisterhood who look for beauty tips and techniques online.
CHANGE: This viral video series was created as part of the launch of the website. It was intended to generate awareness about the website.
STORY: The concept played on the eternal gulf between guys and girls. We showcased the sceanrios and conversations that could precede a visit to www.primoed.com, but infused them with humour by using blokes instead of sheilas to act them out.
DELIVERABLES: 3 x 60-second videos
RESULTS: 120,000 views on You Tube. In the week of launch 'Wax' was the #1 most watched comedy clip in Australia and #2 most watched clip overall in Australia.