PROJECT: What Can You Do?
AUDIENCE: The people of Papua New Guinea
STORY: The Bid was enormously popular when it first launched, but after three years public support was waning and there was a conversation that the money would be better spent on youth development. This film sought to inspire and re-engage the people of PNG in the bid process. We used the metaphor of a game to suggest that the Bid was in it’s half-time and that we needed the entire team (nation) to get onboard and contribute everything they could to achieve success. The Bid team had in fact been investing many resources into youth development so we were able to truthfully weave in the story of young people succeeding alongside the professional players they aspired to become.
DELIVERABLES: 1 x Promo Film to be screen on PNG television, cinema and online