CLIENT: ONE EDUCATION & DROGA5
PROJECT: One Laptop Per Child Australia
CHANGE: We wanted Principals across Australia to believe and invest in One Education’s hardware and training programs.
STORY: Droga5’s strategy was to have students decorate the iconic green laptops which were then sent out to Principals along with marketing collateral and our film which was loaded onto the laptop and began to play automatically when the machine was opened. We used an inspiring Principal as an ambassador for the program and sought to reconnect the audience to the ideals that have fuelled their careers.
DELIVERABLES: 1 x Principal Promo Film for direct marketing kit: 1 x Decoration Film for website