CLIENT: INSTITUTE OF CHARTERED ACCOUNTANTS IN AUSTRALIA
PROJECT: Mission Exceptional 2013
COMMUNITY: University students
CHANGE: The campaign sought to shift the perception of accountants from desk-bound bean counters to dynamic global problem solvers. It shows the profession as an exciting challenge that can open doors to a great life.
STORY: Mission Exceptional received more than 400 entries from around Australia. The Finalists were flown to Sydney to present their work to the judging panel. Who&Why were engaged to capture an overview of the experience and finalist films that would enable the public to vote online via Facebook. Working with the spy thriller motif from the Mission Exceptional branding we created a film noir introduction that established the characters and their challenge. We captured the presentations to The Board in a style that referenced Dragon's Den and The Apprentice.
DELIVERABLES: We scripted, filmed and edited the following work: 1 x Overview Film: 6 x People's Choice Facebook Finalist Films