CLIENT: INSPIRED MINDS
PROJECT: In the Beginning
COMMUNITY: Inspired Minds was a start-up, subscription-based online community that worked like an online bookclub, with all members receiving inspiring monthly content to experience and explore through forums and face-to-face events.
CHANGE: These films were meant to shift people from being potential members to actually committing and joining the community.
STORY: We created a ‘viral’ video to articulate the big-picture of Inspired Minds’ themes and potential, as well as a ‘nectar’ documentary that connected the audience to the creators of the business and Foundation Members they would be connecting to. We also produced monthly interviews that offered a fresh perspective on the core text.
DELIVERABLES: 1 x Animated Promo: 1 x Doco Promo: 10 x audio interviews