Who & Why Media
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Genea - Corporate Comms

CLIENT: Genea - a global leader in IVF and fertility

AUDIENCE: people searching online for a fertility clinic and Doctor

STORY: We created three types of film. 'Language Films' introduced the organisation to speakers of Arabic, Hindi and Mandarin and directed them to their next point of contact. 'Doctor Profiles' connected the audience to the doctors on a personal level. The films established both the credibility of doctors as well as their personalities and patient care philosophies. 'Pathology' films explained the science and process behind many of the common fertility problems and treatments that the audience would be researching. These 'Pathology' films are powerful drivers of SEO as they deliver quality 'searchable' content.