CLIENT: EAST WEST TRANSPORT
PROJECT: Wok Seif
COMMUNITY: EWT are based in Lae, Papua New Guinea. They employ many local truck drivers, mechanics and labourers to work in their transport depot.
CHANGE: Safety is a massive issue in the depot. Our film needed to bring these safety issues to life and serve as a cultural initiation for new employees.
STORY: We used a local celebrity to introduce the story and the MD of the company. Once we had established this authority, we introduced an actual worker from the depot to bring credibility and reliability to the messages. We needed to explore local storytelling customs to maximise effectiveness.
DELIVERABLES: 1 x Safety Film