CLIENT: IMAGINATION & BANK
PROJECT: Community Seeds Facebook campaign
COMMUNITY: The Bank invests a lot of money into community initiatives and this project was intended to promote this support and build their Facebook community.
CHANGE: We wanted to influence the conversation about the Bank’s relationship to the community. This campaign highlighted their contribution to worthwhile causes.
STORY: We captured a story with each of the six finalists and in each film we connected the audience to both a member of the community organisation and a beneficiary of their efforts.
DELIVERABLES: 6 x Finalist Films: 1 x Overview Film