PROJECT: Facebook Campaign
COMMUNITY: Existing and potential small business customers
STORY: All services agency Imagination created a Facebook campaign which celebrated Australia’s best small businesses to try and influence the online and offline conversations about the bank. We captured micro-docs with each of the State Finalists, which were hosted on FB and were viewed by the public as part of the voting process. The stories needed to celebrate the extraordinary dedication of the small biz owners, as well as the source of their inspiration and the dreams to which they aspire.
DELIVERABLES: We scripted, filmed and edited the following work: 1 x Promo Film: 5 x Finalist Films: 1 x Prize Film: 1 x Internal Overview Film