CLIENT: Blackbaud Pacific
PROJECT: BBCON 2013
COMMUNITY: BBCON is an annual conference for the Not-For-Profit and Charity sector. The Convention attracts 300 delegates from across Australasia for two days and four content 'streams' dedicated to improving the performance of organisations at all levels of the sector.
CHANGE: BBCON is one of several conference offerings in a very competitive space. They want to remain the first and best choice for thought-leadership in the sector, growing their audience and community year-on-year.
STORY: We captured and enhanced the experience for the attendees by creating a mobile interview booth in the lobby area, effectively adding another stream of live content. We also recorded key presentations and vox-pops over the two-day event. We have been able to engage directly with key influencers by providing a video record of their presentations to share with their tribe, while extending the reach of the conference with a highlights film which 'thanks' this years' attendees and advertises BBCON 2014.
DELIVERABLES: 1 x Highlights film, 5 x presentations, 5 x one-on-one interviews.