CLIENT: IMAGINATION & BANK
PROJECT: Behind-the-scenes of the ACO
COMMUNITY: People who care about orchestral music and the arts in general
CHANGE: We wanted to create awareness about the Bank’s role in supporting cultural institutions such as the ACO, but shift the perspective that this is elitist
STORY: We tell the story of the ACO through the eyes of young aspiring violinist who dreams of one day joining their team. This establishes the credibility of the Orchestra whilst giving people who aren’t fans an access into the ‘elite’ world. The story feeds back into the Bank’s broader positioning of helping people to achieve their dreams.
DELIVERABLES: 1 x 3-min film
*Due to copyright issues we are unable to publicly publish this film, but if you’d like to see if send us a message and we’ll send you the password.