Monthly Archives: December 2010

The NBN is an infrastructure network with a capacity that vastly exceeds the current usage behaviors and expectations of Australia’s internet users. Certainly, it’s potential to change the ways we think, relate, share and trade exceeds the imaginations of a generation for whom fax machines were revolutionary.

Video is the most ‘social’ of mediums. It humanizes digital communication. It can cut through the cynicism, blocks of text (like this one), and zeros & ones. It creates deeper connections between source and audience. It can build trust, leverage emotion, bolster recall and drive calls-to-action.

Siberg’s first foray into broadcast-land went to air on Sunday on the Lifestyle Channel.
2 TVCs for Changs Asian Meals & Sauces.
We partnered Cain & Able to create the mouth-watering spots.
It was also Changs first move into broadcast advertising. Next step is to convince them that their money would be better spent creating an online cooking [...]